Silver Creek Software Celebrates Jena Carpenter’s 40 Under Forty Award
November 17, 2025 | 3 min to read
Silver Creek Software, a leader in the financial management software for the produce industry, announces the innovative leader in our industry. Her ability to lead, manage, and envision future growth areas is set to change the way our current and future clientele utilize software in their businesses.
Growing our Business, our Employees, and our clientele with a 75 percent growth rate and escalating, Jena is a rising star in the industry that Produce Business Magazine highlights each year with other next generation entrepreneurs and visionaries who are reshaping the future of the produce sector. Jena’s inclusion in this esteemed group underscores her exceptional contributions, leadership and commitment to advancing the industry through financial products that enables growth along with knowledge.
About the Award from Produce Business Magazine
The 40 Under Forty Award acknowledges rising stars who not only excel in their business endeavors but also show the ability to innovate, collaborate and drive the industry forward. In a year where the fresh produce industry continues to evolve rapidly, Jena has stood out for her strategic thinking, forward-thinking and vision. She is dedicated to promoting integrity, innovation, and smart leadership in all environments (albeit warehouse, field, farm, table, greenhouses, and C-suite).
About Jena
Before entering the tech world, Jena spent more than 10 years as a professional classical vocalist. After earning her master’s degree, she performed as a classically trained opera singer before transitioning into ERP software—a unique blend of artistic discipline and analytical precision that continues to shape her leadership style today.
Carpenter’s recognition comes as part of a broader celebration of those working to define the future of fresh produce, building essential networks and partnerships that strengthen the entire food system. Her work with Silver Creek Software an affiliate of Silver Creek Computers, Inc., a family-owned operation since 1982 offering knowledge-based solutions from mainframe, to desktop, to android, tablet, or touch screen, all in the fresh produce, arena for over 30 years, has set a high standard for excellence in a strong focus on fostering relationships between growers, suppliers and retailers from beverage to fresh foods – everything inventoried, categorized, sold, consumed.
Silver Creek Software’s flagship product, Visual Produce has continued to strive and design our products to address the growing needs of the ever-changing consumable markets from the big apple, New York, to onion growers in the Pacific Northwest, to greenhouses in the western dessert to mushroom experts and citrus growers in the south.
Visual Produce, along with Visual Internet online ordering, visual capabilities helping consumers choose wisely and EDI expertise offering electronic efficiency our products take the headache out of the unknown and lay it in your hands for validation of questions once only thought about – see results – see growth – see potential realized.
Silver Creek Software is the developer and distributor of Visual Produce, a comprehensive, all-purpose, customizable financial management accounting software program designed to address the business needs of fresh foods and beverage industries: wholesalers, distributors, packers, shippers, processors, brokers and growers. Since 1982 Visual Produce has evolved into a premier ERP system for produce.
“We outgrew our IBM system in 1998 and implemented Visual Produce shortly after. Since then, our business has grown way over 300% in volume and now supports over six regional warehouses in neighboring cities and states. With upgrades, and acquiring new versions several times, as our growth as demanded, Silver Creek Software’s team is continually working to enhance our systems. We haven’t skipped a beat!”
– Loffredo, Des Moines, Iowa and neighboring Illinois, Wisconsin, Missouri, Nebraska
“From their focus, to their personalized attention, Silver Creek Software is a refreshing alternative to the large ERP software companies who perform too little with too much.”
– The Coastal Companies
Silver Creek Software is a leader in financial management software for more than 42 years, the company has been dedicated to putting our clients first in support, service, trust and collaboration. Learn more at www.silvercreek.com