InBlume Unveils the 2026 Poinsettia Collection — Where Fashion Meets Floriculture
November 13, 2025 | 2 min to read
InBlume® Indoor Blooming is proud to debut the 2026 Poinsettia Collection, a collaboration between leading breeders Beekenkamp, Graff, InBlume, Lazzeri, Rinehart Poinsettias, and Suntory.
Inspired by the runway, this trendsetting collection celebrates the grower as the true designer—combining creativity, versatility, and performance. Each breeder has tailored their varieties with the grower in mind, offering options for every region, aesthetic, and trend. Like couture fashion, every poinsettia is designed with precision, artistry, and purpose.
Produced by Vivero Internacional S.A. de C.V., the industry’s leading poinsettia producer, the InBlume Collection reflects an unwavering commitment to quality, service, and reliability. With a consolidated supply chain and seamless logistics, growers can curate their poinsettia assortment with ease and confidence.
Highlights of the 2026 Catalog include:
• 4 New varieties from the InBlume and Rinehart Poinsettias collaboration – Glamour™ Red, Dark Velvet ™, Stiletto™ Red, and Timeless™ Red
- New from Beekenkamp – Nova Cinnamon
- New from Lazzeri – Carmen Pink, Papagena, and Superba Poker Orange
- New from Suntory – Princettia® Queen Pure White
- Additon of Graff genetics to the InBlume Collection
- Highlight on Micro Production – Compact, trending, and impossible to ignore.
“Like the best stylists, the InBlume team is here to support every grower’s success,” said Rebecca Siemonsma, Director of InBlume Indoor Blooming. “Whether it’s variety selection, mending issues, or tailoring programs, our poinsettia specialists are available with written and in-person support. We value the trust you’ve placed in us and look forward to a trendsetting and prosperous 2026 season.”
The InBlume Poinsettia Collection is available now in both print and digital formats. The catalog showcases vibrant photography, detailed technical sheets, and comprehensive production information for unrooted, callused, and rooted cuttings—ensuring growers have everything they need to cultivate these stunning varieties.
For questions or more information, please contact an InBlume representative at inblume@expressseed.com