Marketing to Gen Z: What Are We Still Getting Wrong?

Every marketer in any industry wants to “crack the Gen Z code.” But truth is, Gen Z isn’t a puzzle to solve. Rather, we’re one of the most connected, informed and value-driven generations yet. Our generation isn’t hard to understand, but we are impossible to fake out – and that’s why the brands treating us like the next hot trend instead of a real generation are still struggling to connect authentically.

As a Gen Z marketer, I see both sides: the brands trying to make a genuine connection, and the audiences who scroll right past when it feels forced or ingenuine.

So what are we still getting wrong as marketers in our approach to Gen Z – and what can we learn from the connected generation?

To read more, please visit DMA Solutions.