Wholesum Showcases Sustainable Innovation and Flavor at the Global Produce and Floral Show
October 15, 2025 | 3 min to read
AMADO, ARIZ. — Wholesum, a leading grower and shipper of 100% organic, Fair Trade Certified produce, is proud to showcase its latest innovations at this year’s Global Produce & Floral Show in Anaheim. With a continued commitment to nourishing a healthy world, Wholesum is unveiling key advancements in sustainable packaging and flavor-forward organics.
As part of its ongoing sustainability journey, Wholesum is expanding its Essential Line of Organic Tomatoes into new, eco-conscious packaging formats. Building on the success of the 1 lb Organic Tomato-on-the-Vine, which has gained strong traction among retailers and consumers, the company has transitioned its 2-count Organic Beefsteak Tomato pack into sustainable packaging and will officially debut a 2-count Organic Heirloom Tomato pack at the show.
The new packaging consists of a cardboard tray and recyclable band, offering a significant reduction in plastic use while maintaining product visibility and protection. “These innovations mark a meaningful stride in our ongoing commitment to reducing plastic use and lessening our environmental impact,” said Ricardo Crisantes, chief commercial officer at Wholesum. “Our hope is that these efforts not only advance our own sustainability goals but also inspire collective progress across the industry. True change happens when we work together to create packaging solutions that protect both our products and the planet.”
Alongside sustainability, Wholesum will highlight its newest addition to the Flavor Lineup: Lil’ Ones, a line of tiny, organic snacking tomatoes bursting with flavor. Launched in May 2025, Lil’ Ones have quickly captured consumer attention through in-store sampling and creative digital content collaborations.
Packaged in 4 oz top-seal containers, Lil’ Ones offer the perfect portion size for on-the-go snacking or adding a burst of flavor to any dish. With the main message, “It’s the lil’ things”, the campaign celebrates the simple joys found in everyday moments and in every handful of these bright, joyful tomatoes.
“Lil’ Ones infuse a sense of joy and discovery into the organic category,” said Joanna Jaramillo, marketing manager at Wholesum. “Their vibrant flavor and playful size remind us that even the smallest moments, and the smallest bites, can bring meaningful delight and connection to everyday life.”
Wholesum invites attendees to visit Booth #1999B to experience firsthand how the company continues to blend sustainability, innovation, and flavor to create a healthier world.
About Wholesum
Wholesum is a third-generation family farming operation based in Southern Arizona and a grower-shipper of Fair Trade Certified, 100% organic produce. With over 90 years of farming experience, Wholesum is dedicated to creating a more noble food system that puts people and the planet first through responsible sourcing, equitable labor practices, and environmental protection. Rooted in deep industry knowledge and driven by innovation, Wholesum continues to lead as a pioneer in the organic and Fair Trade produce space. More information is available at www.wh.farm.