Golden Dragon Fruit Now Available from Tierra Suelta
October 7, 2025 | 2 min to read
Tierra Suelta is launching shipments of Golden Dragon Fruit, grown on 400 hectares in Ecuador and packed at a new state-of-the-art, GlobalGAP and Primus-certified facility to preserve freshness and quality. The firmer, sweeter variety targets rising U.S. demand in a market projected to grow to $160M by 2034. As a woman- and minority-owned, vertically integrated grower, Tierra Suelta offers volume, logistics, customized packaging, and retail support for tropical produce.
Extraordinary Variety Grown and Packed at New State-of-the-Art Facility in Ecuador
Miami, FL — Tropical fruit grower and importer Tierra Suelta, one of the largest suppliers of Red and Yellow Dragon Fruit, is now preparing to ship their first loads of premium Golden Dragon Fruit.
“Golden Dragon Fruit is extra sweet with a delicious flavor profile preferred by consumers because of its superior taste and texture,” said Steve Stutz, VP of Sales. “We’re already one of the largest suppliers of Red and Yellow Dragon Fruit, and we’re committed to leading the category for this popular exotic fruit with new innovative products, customized programs for our retail customers, and exceptional quality, support and service.”
Golden Dragon Fruit is a bold innovation to the category. Less watery than other varieties, the firmer flesh and sweet flavor is proving to be a consumer favorite. Once an exotic novelty, consumers are flocking to the taste and nutritional profiles of Dragon Fruit. According to industry research, the US Dragon Fruit market was valued at approximately $91.3 million in 2024 and is projected to reach $160 million by 2034.
Growing on approximately 400 hectares of high-density orchards with their farming partner in Ecuador, Tierra Suelta invested significantly in developing and building a state-of-the-art packing facility dedicated to Dragon Fruit. The new packing facility is Global GAP and Primus certified, and is already processing five to seven containers per week.
“We chose to build our new packing facility adjacent to the orchards so we can maximize freshness, maintain cold chain integrity, and ship the highest quality fruit,” said Adrian Abreu, CEO. “We have automated processing, and pack by hand to ensure it reaches North American retailers and consumers in pristine condition. We are staking our reputation on the flavor and quality of our fruit, and our service.”
Tierra Suelta is fully committed to helping retailers succeed not just in Dragon Fruit, but in all tropicals. Other top items include Star Fruit, Thai Guava, Mamey, Tropical Avocados, Malangas and more. Besides having the volume, logistics, and infrastructure to assure adequate supply for increasing consumer demand, they offer customized packaging, merchandising support, shopper information, and private label programs to help their retail customers succeed.
Tierra Suelta is a woman- and minority-owned, vertically-integrated farming business that grows and ships tropical fruits, roots and specialty produce from its headquarters in Miami.
About Tierra Suelta
Tierra Suelta, Inc. is a third-generation, Primus-certified, woman- and minority-owned grower, packer, shipper of tropical fruits. With a state-of-the-art packing and cooling facility located on their South Florida farm, and full-time agronomist on staff, Tierra Suelta provides premium fruit with exceptional flavor and quality. Tierra Suelta ships throughout North America