Webinar: Insights on Beef’s Performance at Retail
September 23, 2025 | 1 min to read
Join the National Cattlemen’s Beef Association on September 30, 2025, at 10 am PST / 1 pm EST for a deep dive into consumer research and retail trends influencing beef demand. With insights from David Friedlander, Senior Director of Market Research, attendees will explore shifting consumer preferences and market dynamics, gaining valuable strategies to boost beef sales. Friedlander's extensive experience positions him as a key thought leader in understanding consumer behavior and enhancing brand growth.
Join the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, for an insightful look into the latest consumer research and retail trends. Industry experts will unpack what’s driving beef demand today – from shifting preferences to emerging market dynamics – and share strategies to help you sell more beef.
DATE: Tuesday, September 30, 2025
TIME: 10 am PST / 1 pm EST
Speaker:
David Friedlander, Senior Director, Market Research, NCBA
David Friedlander is part of the Scientific Affairs team, specializing in market intelligence and consumer insights. David has over 20 years of experience in developing, supporting, and enhancing national and global brands. He is currently serving as Senior Director at the National Cattlemen’s Beef Association. He is a thought leader in understanding consumer behavior and the key drivers of beef consumption. Prior to his role at NCBA, David worked with a number of media companies ranging from WWE to National Geographic Partners. In his various leadership roles, he leveraged his consumer insights to understand current and potential audiences, grow market share, and increase revenue.