DiSilva Fruit Launches Bright Bounty’s Bold New Packaging Concept to Celebrate California Citrus Season

Chelsea, MA – DiSilva Fruit is proud to introduce the new packaging concept for Bright Bounty, debuting in time for the upcoming California citrus season. Designed to capture shopper attention while highlighting the brand’s values of quality, community, and sustainability, the new packaging delivers a fresh identity that stands out in the produce aisle.

Bright Bounty’s packaging features bold, colorful designs that mirror the energy and
flavor of peak-season California citrus. The line offers both organic and conventional
options, providing retailers and consumers flexible, high-quality selections throughout
the season.

Strong Grower Partnerships Ensure Quality and Availability
DiSilva Fruit is excited for the season ahead and anticipates another great year of
California citrus. Bright Bounty’s partnerships with trusted growers ensure consistent
quality and availability, helping retailers deliver the best tasting citrus to customers.

“Bright Bounty’s new packaging concept is as vibrant as the fruits we bring to families,”
said Alden Guptill, Sales Manager at DiSilva Fruit. “With this launch coinciding with
the start of the California citrus season, we’re making it easier than ever for shoppers to
see, trust, and enjoy produce that’s Abundantly Fresh.”

Focus on Freshness, Flavor, and Retail Support
Bright Bounty citrus is carefully selected to preserve freshness and flavor, ensuring a
superior experience for consumers. To support retailers, merchandising display bins and
point-of-sale marketing materials will be available, helping the brand stand out on store
shelves, maximize shopper engagement and enjoyment.

About DiSilva Fruit
DiSilva Fruit, based in Chelsea, MA, is a trusted importer and distributor of premium
fresh produce, serving retailers and foodservice partners throughout the Northeast. The
company is committed to quality, transparency, and building strong relationships across
the supply chain—from growers to customers to local communities.

About Bright Bounty
Bright Bounty is a DiSilva Fruit brand built on a foundation of quality, community, and
sustainability. Offering both organic and conventional produce, Bright Bounty delivers
peak-season fruits hand-selected from trusted growers, bringing flavor, freshness, and
responsibly sourced nutrition to every table.