Tozer Plots Next Phase of Innovation with Product Planning Session
September 10, 2025 | 1 min to read
In Santa Maria, CA, Tozer is gearing up for its annual product meeting, emphasizing a commitment to innovation and market-driven excellence. This semiannual gathering of breeders and sales teams focuses on key crops like parsnips and squash, analyzing data to shape future directions. General Manager Kraig Kuykendall highlights the importance of aligning science with customer needs, enabling Tozer to introduce high-quality seed varieties that meet evolving market demands.
Santa Maria, CA. — As a global leader in vegetable seed breeding, Tozer is preparing to host its annual product meeting, a strategic milestone that reflects the company’s commitment to innovation, alignment, and market-driven excellence.
Held semiannually, the meeting brings together breeders, product managers, and sales representatives to evaluate current acreage, review breeding priorities, and analyze market data to help guide future direction. With a focus on key crops such as parsnips, kale, celery, leeks, arugula, and squash, Tozer continues to lead the way in developing high-quality, cutting-edge varieties for an evolving marketplace.
“At Tozer, our goal is to stay ahead of the curve,” said Kraig Kuykendall, General Manager. “These meetings allow us to bring together science, feedback from the field, and market insight to ensure we’re delivering what growers need, both now and in the future.”
This collaborative forum provides an opportunity for teams to take a comprehensive look at pipeline varieties, respond to shifting market trends, and reaffirm Tozer’s goal of delivering high-performing seed to the global stage.
“It’s a chance for us to connect the dots between what’s happening in breeding and what our customers are asking for,” said Anthony Stevenson, Area Sales Representative. “That’s how we continue bringing the right varieties to market.”
For more information on Tozer and its vegetable seed innovations, visit www.TozerSeeds.com