‘Blueberries GO BIG’ Marketing Campaign Debuts

While many of us have our heads down focused on our harvest, the USHBC has been working on our behalf to help ensure that all these berries have a home. 

Our new marketing campaign – “Blueberries GO BIG” – was developed to help drive the demand and awareness of the benefits of blueberries, and encourage the crave for this amazing piece of fruit.

Overall, the “Blueberries GO BIG” campaign demonstrates an emotional connection to the fruit in two creative scenarios, showing that big things happen when you grab a boost of blue. 

To read more, please visit U.S. Highbush Blueberry Council (USHBC).