Beef. It’s What’s For Dinner. Announces Official Partnership with Little League
August 18, 2025 | 5 min to read
In Bedford, PA, the Beef. It’s What’s For Dinner. brand partners with the Little League World Series, promoting beef as a nutritious ingredient for busy families and young athletes. The Pennsylvania Beef Council amplifies this partnership through local promotions, including digital displays and cooking segments featuring dietitians. A beef-powered dinner hosted over 240 participants, emphasizing beef's role in providing high-quality protein. This collaboration celebrates both taste and nutrition, keeping families fueled during the sports season.
Bedford, PA – Summer means baseball and softball, and it also means the height of grilling season. This year, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is stepping up to the plate as a proud partner of the Little League® World Series — a perfect pairing of beef and America’s favorite pastime.
A fan favorite at the ballpark and at home, beef makes dinner easy for busy sports families. As the official sponsor of the Perfect Home Plate with Little League, Beef. It’s What’s For Dinner. will provide families with balanced, delicious recipe inspiration designed to fuel young athletes from the classroom to the practice field — and all the way through game day.
With the Little League World Series hosted in Williamsport, Pennsylvania, the Pennsylvania Beef Council (PBC) is playing a leading role in amplifying this national partnership at the local level. PBC launched targeted promotions including a billboard along Route 22 heading into Williamsport, four digital displays, and a fabric tension display at Harrisburg International Airport. Running for four weeks, these placements are expected to generate approximately 1.1 million impressions.
To further highlight beef’s role in a healthy diet, PBC’s on-staff dietitian, Beth Stark, MS, RD, appeared in a live cooking segment on Good Day PA, while Annessa Chumbley, RD, will join PHL 17 virtually. Additionally, registered dietitian and social media influencer Sarah Schlichter, MS, RD, will share beef’s nutritional benefits through social media content and a podcast episode.
Beef. It’s What’s For Dinner. also hosted a special meal for more than 240 participants of the Little League Baseball® World Series in Williamsport. This beef-powered dinner brought together athletes from around the globe, providing them with high-quality protein and essential nutrients to fuel their performance. Pennsylvania Beef Producers and PBC staff proudly assisted at the event.
Beef isn’t just a home run for flavor — it’s packed with the nutrition young athletes need for growth and development. With high-quality protein and 10 essential nutrients, beef helps families keep their players fueled and ready for the game. Through this partnership with Little League, Beef. It’s What’s For Dinner. delivers both the taste and nutrition to keep busy families on track during the season.
For more information on how to add beef to your lineup, visit our Little League webpage on BeefItsWhatsForDinner.com.
The Pennsylvania Beef Council is a producer-controlled and funded organization, which administers the Beef Checkoff Program in Pennsylvania. The Beef Checkoff Program assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef.
About Little League®
Founded in 1939, Little League® is the world’s largest organized youth sports program, with approximately two million players (ages 4-16) playing baseball and softball in communities across every U.S. state and more than 80 other countries. Operated by more than one million volunteers, Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. From professional athletes and award-winning celebrities, to public officials and other influential members of society, Little League graduates have taken the lessons they learned, both on and off the field, to create the next chapter of the Little League story. Each year, millions of people follow the hard work, dedication, and sportsmanship that Little Leaguers® display at our seven baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, and follow Little League (@LittleLeague) on Facebook, X/Twitter, Instagram, TikTok, and YouTube. When we all come together, we are truly One Team. One Little League.