While some food trends quickly come and go, those more deeply anchored in societal or cultural change typically have better staying power. As knowledge has grown and technologies, generational perspectives and preferences have evolved, many of today’s eating experiences look different from those we grew up with or once knew. It’s important to understand how eating is changing so we can consider and target how beef best fits into consumers’ lives.
Background
This article will focus on five major trends, including diversity in America and in choice of cuisine, the duality in America based on polarized household incomes, the quest of the average American for a simpler, cleaner food label, greater interest in protein choices and the rise of the small household and desire for smaller food choices.
To read the rest of the story, please go to: Beef Issues Quarterly
