Highline Mushrooms Celebrates National Mushroom Month with Bold, Omni-Channel Campaign
August 14, 2025 | 2 min to read
Highline Mushrooms is celebrating National Mushroom Month with an extensive omni-channel campaign aimed at exciting the next generation of shoppers and re-engaging loyal customers. The initiative involves partnerships across North America, integrating in-store inspiration and digital engagement to enhance the shopping experience. With a focus on transparency, nutrition, and bold flavor, Highline’s rebrand aims to position mushrooms as an essential everyday item. The campaign runs throughout September, ensuring mushrooms remain top of mind for consumers.
Designed to excite the next generation of shoppers, re-engage loyal customers, and fuel category growth
Leamington, ON – Highline Mushrooms is turning National Mushroom Month into a full-scale celebration with its biggest, boldest campaign yet. A coast-to-coast omni-channel takeover built to excite the next generation of shoppers, re-engage loyal customers, and drive measurable growth across the mushroom category.
From Aisle to Online: A Category-Wide Celebration
With retail partnerships spanning North America, Highline is meeting shoppers wherever they are; online, in-store, and at the digital point of purchase. The high-impact campaign blends in-store inspiration with digital activation, featuring geo-targeted campaigns across multiple platforms and engaging content partnerships designed to inspire, educate, and drive purchase.
Turnkey POS kits make it easy for retail partners to join the celebration. Each kit showcases Highline’s bold rebrand with impactful visuals and educational elements, creating a fresh, connected shopping experience that captures attention and encourages discovery.
Driving Excitement and Increasing Consumption
Every element of this campaign is designed to spark excitement, grow consumption, and position mushrooms as a versatile, nutrient-rich, and must-have everyday staple.
“National Mushroom Month is our biggest campaign yet and a launchpad for our vision to make mushrooms the most exciting and shoppable category in produce year-round. For retailers, it’s a turnkey program that delivers traffic, builds loyalty, and increases purchase frequency.
We’ve built this around what today’s shoppers want most: transparency, nutrition, convenience, and bold flavor. Our rebrand is the foundation for telling the mushroom story in a fresh, engaging way that inspires consumers to choose mushrooms more often and keeps them coming back.” — Sabrina Pokomandy, Director of Business Development and Marketing, Highline Mushrooms
National Mushroom Month activations will run throughout September, keeping mushrooms top of mind, and top of cart, long after the month ends.
About Highline Mushrooms
Founded in 1961, Highline Mushrooms has grown into one of North America’s largest and most innovative mushroom producers by leading the category with bold branding, cutting- edge growing technology, and a commitment to sustainability. Highline delivers fresh, premium mushrooms year-round. Our consumer-first approach combines eye-catching packaging, omni-channel marketing, and turnkey retailer solutions to inspire shoppers, grow category sales, and keep mushrooms top of cart.