WHITE PLAINS, N.Y. — Sabra® Dipping Company (www.sabra.com) is celebrating the 2014-2015 football season with a full line up of activities to commemorate its third season as the Official Dip Sponsor of the NFL. Sabra, which leads the fast-growing hummus category with greater than 65% market share, is America's go-to brand for casual entertaining with delicious dips and spreads including hummus and freshly flavorful Salsa, Guacamole and Greek Yogurt Dips that are the perfect accoutrements to game day viewing parties.
"We are thrilled to be celebrating our third season as Official Dip Sponsor of the NFL," said Greg Greene, Director of Marketing, Sabra. "Whether tailgating in the stadium parking lot or couch-gating and kicking it with friends at home, Sabra is helping fans enjoy delicious food during football season."
Sabra's football season playbook includes something for every fan, from easy game day recipes and in-store promotions to coupons and tailgating giveaways on SabraDipLife.com, ending with a giveaway for two to attend the 2016 NFL Pro Bowl in Hawaii.
"This year, we are looking forward to bringing Sabra's dips to more football fans. With 60% of hummus fans consuming hummus at social gatherings, tailgating presents an ideal opportunity to share recipes and introduce Sabra to more households," said Greene.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and healthy dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dip, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
Source: Sabra Dipping Company, LLC
