MILWUAKIE, Ore.- Its fans call it the “Best Bread in the Universe” – a bold statement for a brand that until now was only available in Western states. That’s about to change. Today, Dave’s Killer Bread announced national expansion with distribution into Midwest and Southeastern states. In all, retailers in 25 U.S. states – plus Canada – now sell the No. 1-selling organic bread in the U.S., with full distribution expected by winter 2014.
Dave’s Killer Bread’s hand-crafted/seed-encrusted line of 13 flavor-packed varieties are USDA organic and Non-GMO Project Verified. Powerful in nutrition, the breads are loaded with protein, Omega-3s and fiber from seeds and organic ingredients such as amaranth, barley, spelt, blue cornmeal, quinoa and pumpkin. An average slice has up to five grams of protein, as much as an egg. DKB’s Thin-Sliced varieties have all the nutrition of the brand’s regular deli slices, with as little as 60 calories. Signature products include 21 Whole Grains and Seeds, Good Seed™, Blues Bread and its growing family of Thin-Sliced breads.
“From day one, we’ve taken risks and done things differently that today are really disrupting the bread industry. We power pack our breads with distinct taste and texture, seeding our breads all the way around and all the way through. It’s not easy, but it’s the ‘DKB Way,’” said John Tucker, CEO of Dave’s Killer Bread. “In fact, we’ve been ahead of the curve in trends—we’ve always been GMO-Free, have always baked using only organic ingredients, and have a deep understanding of the importance of using quality ingredients you can pronounce. Today, knowing that people from Canada to the Carolinas enjoy our bread, we’re even more inspired to never settle until we’ve ‘killed it’ in everything we do.”
Its legions of fans, affectionately referred to as BreadHead Nation, are a key part of the brand’s success. Dave’s Killer Bread has organically grown through grassroots efforts and word of mouth. The brand relies on its fans for product innovation and feedback, and has one of the most engaged fan bases in the organic bread industry.
Dave’s Killer Bread can now be found in most major retailers, including Kroger, Ralph’s, Safeway, Von’s and Whole Foods, as well as in club at Costco and online at Amazon.
Company’s Commitment to Lasting Change Creates Attitude of Gratitude
Its nutrition-packed breads aren’t the only thing that set Dave’s Killer Bread apart. Inspired by its namesake, the company’s deep belief in the power of second chances is helping transform lives and lead to lasting change for its nearly 300 employees, of whom one in three have a criminal background. In addition to being one of the few companies that hires ex-cons, the company pays living wages and invests in workforce education programs to provide support and build community. It also works with local nonprofits, business leaders and advocacy groups as part of a bigger mission to help break the vicious cycle of incarceration in society, made up of nearly five million ex-offenders in the U.S.
“I believe business has the greatest chance to make a difference in the world we live in,” said Tucker. “We want to give our partners an opportunity to create a better life and thus community. We believe not only in redemption, but in lasting change. Our ultimate goal is to inspire other businesses to follow suit.”
About Dave’s Killer Bread
Dave’s Killer Bread is the best-selling organic sliced bread in the U.S.*, with 13 varieties and distribution in 25 states and Canada. DKB is committed to creating an environment built from second chances and turning them into lasting change – powering the good in its employees, industry and communities since 2005. One third of its employees have a criminal background, and Dave’s Killer Bread is providing the tools and resources to enhance life after incarceration. The employee partners at Dave’s Killer Bread put their hearts into everything they do, from selling bread from the company’s original booth at the Portland Farmers Market, to making the best bread in the universe.
Source: Dave’s Killer Bread
