While the egg industry in general has had sales as flat as a crepe, Eggland’s Best L.L.C., a producer of higher-nutrition eggs, has seen unit sales increase by double digits each of the last 17 years, an average of 14 percent each year, said Charles T. Lanktree, president and CEO. Retail sales last year were $758 million.
“We think specialty eggs is going to continue to be a bigger and bigger and bigger part of the entire egg category,” Lanktree said.
His company’s goal is doing for the egg industry what Chobani has for yogurt — be a standout brand that attracts more consumers.
“The category has blossomed,” Lanktree said. “We hope we can do that with eggs.”
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