From Mangoes to Mission: How Alejandro Guerrero Found His Purpose Through Produce and Clean Water
May 23, 2025 | 2 min to read
In Miami, Continental Fresh emphasizes its mission of transforming lives through fresh produce and clean water, as exemplified by Alejandro Guerrero’s journey from summer mission trips to sourcing mangoes. His work highlights the meaningful impact of organizations like Water For All that provide clean water to rural communities. Alejandro believes every box of mangoes sold contributes to significant change, urging others to find their purpose through impactful work.
Miami, FL – As Continental Fresh continues its commitment to transforming lives through fresh produce and clean water, Alejandro Guerrero’s journey from summer mission trips to sourcing mangoes reveals the deeper purpose behind the company’s mission.
Driven by people before produce, Alejandro, now part of the Sales and Sourcing team at Continental Fresh, never imagined he’d find a career—and calling—in agriculture. “I didn’t know anything about produce,” he admits, “but once I started, I fell in love with both the work and the impact.”
This impact became especially clear through the company’s support of Water For All and BLUE Missions, organizations dedicated to bringing clean water to rural communities. “Trips like these humble you,” he shared. “They make you grateful for what you have—and remind you that the simplest needs, like clean water, can change everything.”
During a recent visit to a community where he helped build an aqueduct, Alejandro was moved to tears. “The transformation was incredible—paved roads, streetlights, new homes. It looked like a different country. People from nearby towns were moving in, all because clean water made the community thrive.”
That perspective fuels his work every day. “On tough days, I remember that every box of mangoes we sell is a part of something bigger—it’s part of changing someone’s life,” he said.
To Alejandro, “finding your drop” means discovering how your individual contribution can create ripple effects of good. “I think I’m still finding my exact role, but I know I’m on the right path. Even something as small as selling mangoes has meaning when it brings water—and life—to others.”
As Continental Fresh prepares for its next wave of impact with upcoming aqueduct projects and water access initiatives, Alejandro hopes his story encourages others to seek their own unique path to purpose.
“Keep trying. Keep thinking outside the box,” he advises. “When your work starts to feel like it matters beyond just yourself, that’s when you know you’ve found your drop.”
For more information about Continental Fresh and their commitment to Water For All, visit https://www.continentalfresh.com/purpose
About Continental Fresh, LLC
Continental Fresh LLC, is a grower, shipper and importer of fresh fruits and vegetables from Latin America. Known for their deep grower relationships, the importer prides themselves for connecting dependable growers to its retail, foodservice and wholesale customers in the U.S. market. Continental Fresh has nurtured a reputation as being highly knowledgeable of the import market, providing regular market updates and forecasts to ensure that their product is delivered on time and in peak condition. Learn more at www.continentalfresh.com.