Mightylicious Gluten-Free Flour Mixes Now Available at Kroger Family of Stores
May 13, 2025 | 2 min to read
Mightylicious Gluten-Free has expanded its gourmet gluten-free product line, now offering three new baking mixes available at over 300 Kroger Family of Companies locations. These certified gluten-free mixes include All-Purpose Vegetarian Flour, All-Purpose Vegan Flour, and Vegan Brownie Mix. Founder Carolyn Haeler, motivated by her celiac diagnosis, aims to provide delicious options for the growing gluten-free market, projected to reach $14.12 billion by 2033.
Woodbridge, NJ – Mightylicious Gluten-Free, an award-winning New Jersey-based brand known for its gourmet gluten-free treats, proudly announces that its line of gluten-free flour mixes is now available at over 300 locations within the Kroger Family of Companies.
Consumers can now find Mightylicious products at Kroger stores including Mariano’s, King Soopers, Fry’s, and Kroger-branded locations across the country.
Following the nationwide success of its gluten-free cookies, Mightylicious has expanded its product line to include three new gluten-free baking mixes:
- All-Purpose Vegetarian Flour (22 oz)
- All-Purpose Vegan Flour (22 oz)
- Vegan Brownie Mix (17.5 oz)
All products are certified gluten-free, non-GMO, and Kof-K kosher, making them ideal for a wide range of dietary preferences and needs. (MSRP: $8.99 flours, $6.99 brownie mix)
“We’re thrilled to join forces with the Kroger Family of Companies,” said Carolyn Haeler, Founder and CEO of Mightylicious. “As the gluten-free market continues to grow, consumers are demanding better, more inclusive options. Our new flour mixes deliver on taste, texture, and dietary flexibility — without compromise.”
Diagnosed with celiac disease in 2012, Haeler launched Mightylicious after leaving her career at JP Morgan. Frustrated by the lack of high-quality gluten-free cookies, she took matters into her own hands — and kitchen. Since then, her mission has been clear: to help the gluten-free community enjoy delicious, gourmet options that fit their lifestyle.
According to Research and Markets, the global gluten-free food market is projected to reach $14.12 billion by 2033, driven by rising health consciousness and the growing demand for gluten-free alternatives. While many consumers choose gluten-free for medical reasons, others are drawn to its potential health and weight-management benefits.
About Kroger Co.
The Kroger Co. is one of the largest grocery retailers in the U.S., operating supermarkets, multi-department stores, pharmacies, and more under banners such as Kroger, Fry’s, Harris Teeter, Fred Meyer, and QFC. Headquartered in Cincinnati, Ohio, Kroger offers a wide array of products, from fresh and organic foods to home goods, electronics, and private-label brands.