There’s a New Strawberry Coming to Grocery Stores—and We Tried It First
May 7, 2025 | 1 min to read
The strawberry is the latest product from Oishii, celebrated for its Oishii Berries, and marks the company's most affordable offering yet. As a food editor, witnessing new innovations, especially in the produce section, is thrilling. This summer, a unique strawberry is hitting grocery shelves, promising to invigorate the typically stagnant produce aisle with fresh excitement and appeal.
The strawberry is the latest offering from Oishii, growers of the famed Oishii Berries, and is its most affordable product yet.
It seems like each time I go grocery shopping, there’s something new—okay, more like many new things on shelves. As a food editor, it’s quite literally my job to stay on top of what’s new and now in stores, and I usually expect those products in the snack aisle, or maybe the fridges and freezers. But there’s one area that’s not typically seeing a lot of innovation: the produce section.
That’s why when I hear about a new banana that won’t brown, or a first-of-its-kind garlic hybrid, I get particularly excited. And now, just in time for summer, there’s a hot new piece of produce coming to grocery stores.
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