Advertisers Can Now Measure In-Store Ads Across Grocery Retailers
May 1, 2025 | 1 min to read
Grocery TV has launched a new feature that enables advertisers to assess whether their in-store digital ads drive sales in stores like Hy-Vee, Cub Foods, and ShopRite. With nearly 6,000 digital screens in 120 retailers, Grocery TV reaches one in four Americans. The ultimate aim is to allow simultaneous media purchases across all retailers, providing advertisers with automated measurement that integrates with their preferred demand-side platforms, according to CEO Marlow Nickell.
Grocery TV’s new release shows whether ads lead to sales
Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite.
These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery TV has digital screens in nearly 6,000 stores across 120 retailers, reaching one in four Americans, according to the company.
Eventually, the vision is to allow advertisers to buy in-store media across all those retailers simultaneously. The goal is for advertisers to get automated measurement from their campaigns that can plug into their demand-side platform of choice, Marlow Nickell, founder and chief executive officer of Grocery TV.
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