IDAHO FALLS, IDAHO – Kingston Fresh announced that it has expanded its strategic sourcing partnerships with established growers of watermelons and cantaloupes within the Georgia and Mississippi region. The move will allow Kingston to extend its available melon volumes with the added summer production. Further, the strategic alliance has allowed the company to better service its key customers on the eastern seaboard.
Kingston President, Ken Nabal, explained, "The dynamics of the domestic melon category continues to evolve each season. The shrinking truck capacity in Arizona combined with the serious water issues in California has forced us to look to the east to maintain consistency in the category. Whether it's Athena Cantaloupe, Seedless Mini Watermelons or the western-type Harper variety Cantaloupe now being grown in the east, we have experienced significant interest in promotional opportunities within our customer base."
Kingston has been aggressively adding to its product line portfolio in recent years. David O. Kingston, CEO, commented, "We remain steadfast in our expansion plans at Kingston, particularly in growing our footprint within the melon category." Kingston added, "Eastern melon production from Georgia and Mississippi represent key growing areas that perfectly compliment our western US production. Between these partnerships and the offshore component imported directly into our cold storage facility in South Florida, we are rounding out our melon program with a consistent and quality product for our customers."
Source: Kingston Fresh
