Tomato growers meeting Tuesday in Modesto heard two tidbits from market research: Moms still plan most family meals, and they love to use Facebook.
The 67th annual meeting of the California Tomato Growers Association featured details of a new campaign to promote consumption via social media.
The group, which deals with cannery-bound tomatoes rather than the fresh market, is taking part in a three-year effort using media reached by consumers on computers and other devices. It could be videos on YouTube, recipes shared on Pinterest, or photos of tomato-based dishes posted to Instagram.
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