Verde Farms Becomes the Only Better-For-You Beef Brand to Always Deliver on Every Consumer Priority

Celebrating 20 years of leadership in organic, grass-fed beef, the brand unveils new packaging that proudly communicates its unmatched set of claims

Pedericktown, NJ – As grilling season heats up and Verde Farms approaches its 20th anniversary, the better-for-you beef pioneer is once again raising the bar—this time with a bold new look and a groundbreaking distinction. Verde is now the only beef brand that always delivers on every major attribute today’s conscious consumers demand: organic, 100% grass-fed and finished, humanely raised on verified regenerative farms, free from antibiotics and added hormones, non-GMO, and always free-range and pasture-raised.

“As we approach our 20th anniversary, we’re doubling down on transparency and consumer trust,” said Brad Johnson, CEO of Verde Farms. “From day one, we’ve set the gold standard for better‑for‑you beef—and with our newly unveiled packaging, it’s never been easier for shoppers to see on the shelf that Verde is the only brand delivering every single attribute they expect across our entire portfolio: organic beef that’s not only better for them, but also for the animals and the planet.”

The brand refresh is grounded in extensive primary consumer research, which revealed a growing demand for clear, verifiable claims in the meat aisle — and a frustration with brands that overpromise and underdeliver. Most notably, consumers under 45, as well as households with children, cited “organic” as their top purchase driver, with “100% grass-fed” coming in second — a departure from legacy better-for-you industry perceptions. Verde’s updated look reflects this hierarchy of claims, featuring bolder USDA Organic badges, cleaner layouts and clear callouts like “100% Grass-Fed & Finished” and “Verified Regenerative.”

The redesign removes any guesswork at the shelf—an important differentiator in a category where better-for-you claims are often inconsistent or hidden in fine print. Every package proudly displays Verde’s full set of attributes, including its most important: Organic. Because for Verde, organic isn’t just a preference—it’s the foundation. A new tagline says it all: “Always Organic. Always Delicious.”

Since 2005, Verde has delivered premium beef from cattle that freely graze year-round—never confined, never exposed to antibiotics or added hormones. As the brand celebrates 20 years of raising the standard, the refreshed identity signals a defining evolution: from a private-label pioneer to a nationally recognized CPG brand setting the tone for quality, integrity and leadership in the meat aisle.

Consumers can expect to see the new packaging on shelves this spring. Verde is available nationwide through Amazon Fresh and Super Target, and regionally at Publix, Harris Teeter, Albertsons, BJ’s, True Food Kitchen, The Fresh Market, Shaw’s, and more.

For more information on Verde Farms, please visit verdefarms.com or follow them on Instagram, Facebook or LinkedIn. 

About Verde Farms
For two decades, Verde Farms has been on a mission to bring consumers responsibly raised beef that is always organic and always delicious, recognizing the broken food system created by the corporate beef industry. That’s why Verde is challenging the status quo by providing the purest form of beef—raised the right way, the way it used to be, and always should have been. Verde is the only beef brand that always delivers on every major attribute today’s conscious consumers demand: organic, 100% grass-fed and finished, humanely raised on verified regenerative farms, free from antibiotics and added hormones, non-GMO, and always free-range and pasture-raised.Verde partners with a global network of family farmers who share the company’s passion for high-quality, exceptional-tasting beef raised with respect for animal welfare, free from feedlots and growth hormones. For more information, please visit verdefarms.com.