Prepare Your Floral Business for a Bountiful Thanksgiving Season
November 5, 2024 | 1 min to read
Thanksgiving provides an opportunity for businesses to forge connections with customers through unique marketing campaigns. A suggested approach is to initiate a “Gratitude Giveaway”, where purchases help fund meals for those in need, collaborating with local food banks. Additionally, offering personalized tablescape kits can attract busy holiday hosts, complete with flowers and customizable options. These strategies not only boost sales but also foster long-term relationships within the community.
Thanksgiving is a season of gratitude and celebration, so it’s an ideal time to connect with customers. A great way to do this is through thoughtful, unique marketing campaigns that sell your products and build long-term relationships. Here are ten tips to help you boost your business now and provide value well into the future.
1. Plan a “Gratitude Giveaway” for Charitable Impact
Create a campaign where every time a customer purchases a bouquet, it helps fund a Thanksgiving meal for someone in need. Work with local food banks or shelters to make this happen and share progress updates on social media. This will encourage your followers to take part in the spirit of giving.
2. Design Personalized Tablescape Kits for Holiday Hosts
To go beyond centerpieces, offer complete tablescape kits with flowers, candles, and decorative place cards. Market them to busy hosts who want their table settings to look impressive without the stress. You can also offer customization options, such as matching color palettes to family themes or including handwritten “thankful notes” for guests.
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