Hispanic Product Opportunities for In-Store Bakeries
September 3, 2024 | 1 min to read
The article highlights the growing influence of Hispanics in the U.S., who now comprise nearly a fifth of the population and hold an impressive $3.2 trillion in buying power. As the main contributors to population growth since 2010, they influence cultural and economic trends. Particularly notable is their affinity for desserts, with Hispanic households accounting for 20% of all in-store bakery purchases, underscoring the importance of catering to their preferences for market growth.
A GROWING INFLUENCE.
Hispanics are at the forefront of the evolving American demographic, representing nearly a fifth of the U.S. population and wielding an estimated $3.2 trillion in buying power1 that continues to grow. As the primary drivers of U.S. population growth since 2010, Hispanics, the majority of which are U.S.-born, are showcasing significant cultural and economic influence.
DEDICATED TO DESSERT.
Fresh bakery desserts play a huge role in Hispanic households – enjoyed at the center of every celebration, as well as everyday conversation, and as after-dinner delights. From decorated cakes and ice cream cakes to cheesecakes and elevated desserts, Hispanic families purchase more than their fair share of desserts from in-store bakeries – totaling 20% of all ISB purchases.3 Staying in tune with the needs of Hispanic shoppers is vital to maximizing growth opportunities.
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