Name Brands and Private Labels Battle for Grocery Shelf Space
August 19, 2024 | 1 min to read
A battle for shelf space is intensifying in America’s grocery stores, as reported by The Wall Street Journal. The reduction of stocked items and overall aisle space is primarily fueled by supermarkets prioritizing their own lower-cost private-label brands. According to Steve Zurek, vice president at NIQ, these store brands are occupying more space in response to changing consumer behavior, as shoppers increasingly opt for more economical options.
There’s a battle brewing over shelf space in America’s grocery stores.
As The Wall Street Journal (WSJ) reported, this conflict is being driven by a shrinking amount of real estate in grocery aisles as stores begin to include more of their own lower-cost products.
Supermarkets are reducing both the number of items they stock and their overall physical space, Steve Zurek, a vice president at consumer research firm NIQ, told the WSJ, adding that private-label brands — aka store brands — are taking up more room as consumers cut back.
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