Van Den Bos Acquires Breeding Activities and intellectual Property of Van Zanten Breeding Freesia Assortment
July 26, 2024 | 1 min to read
On July 12th, 2024, Van Den Bos acquired the breeding activities and intellectual property of the Freesia assortment from Van Zanten Breeding, enhancing its Freesia operations. This strategic move not only bolsters Van Den Bos's position in the market but also enables Van Zanten Breeding to concentrate on its core crops. According to CEO Robert Piek, this acquisition is a necessary step to optimally serve the Freesia market.
On July 12th 2024 Van Den Bos acquired both the breeding activities and intellectual property of the Freesia assortment from Van Zanten Breeding. With this strategic step, Van Den Bos strengthens its Freesia activities and strengthens the future for their Freesia business. Likewise, Van Zanten Breeding strengthens its focus on its strategic crops.
Van Den Bos was already responsible for the production and sales of the Freesia varieties developed by Van Zanten Breeding.
Robert Piek, CEO Van Den Bos: ”The takeover of the assortment and breeding is a logical next step to serve the Freesia market as best as possible.”
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