SLOW FLOWERS SOCIETY + BLOOM Imprint Release the 2024 Floral Insights & Industry Forecast
January 8, 2024 | 1 min to read
The Slow Flowers Society and its partner, BLOOM Imprint, released the 2024 report titled “The Year of Simplicity,” highlighting seven key topics for flower farming and floral design professionals. Authors Debra Prinzing and Robin Avni emphasize a growing consumer interest in sustainable and conscious spending choices, stemming from extensive conversations with industry experts and insights from trend analysis. The report marks a continued evolution in horticulture and consumer lifestyle trends.
Slow Flowers Society and its publishing partner BLOOM Imprint released their 2024 report on noteworthy lifestyle insights for flower farming and floral design professionals, identifying seven influential topics for the coming year. Titled “The Year of Simplicity,” the report cites an increasing desire among consumers to make conscious and sustainable decisions about how they spend money and time.
Report authors Debra Prinzing and Robin Avni are partners in BLOOM Imprint, the boutique publishing venture co-founded in 2021. Prinzing issued Slow Flowers’ first forecast in 2015 and continued producing yearly reports until she was joined by Avni in 2021, when the partners expanded the forecast to encompass a broader focus on horticulture, gardening, and consumer lifestyle themes.
Prinzing is inspired by wide-ranging conversations with florists, growers, influencers, makers, and educators, while Avni contributes her point of view and expertise in cultural and consumer behavior informed by her career in trend analysis.
To read the rest of the story, please go to: Slow Flowers Society