NotCo Exits Refrigerated Plant-Based Milk Segment in US, Switches Focus to Shelf-Stable
August 14, 2023 | 1 min to read
The alternative protein startup NotCo has transitioned from the US refrigerated milk segment to focus on the faster-growing shelf-stable market for its NotMilk product. Alongside this shift, the company is expanding distribution for its plant-based meats, NotBurger and NotChicken. Utilizing an AI platform named Giuseppe, the Santiago-based foodtech firm aims to innovate the formulation of its dairy and meat alternatives, having initially entered the US market in 2020.
Alternative protein startup NotCo has exited the refrigerated milk segment in the US and is now focused on building a presence for its NotMilk plant-based milk in the far-smaller, but faster-growing shelf-stable category.
The company is also expanding US distribution for its plant-based meat brands NotBurger and NotChicken.
A Santiago-based foodtech company deploying an artificial intelligence (AI) platform called ‘Giuseppe’ to bring greater sophistication to the formulation of meat and dairy alternatives, NotCo entered the US in 2020 with refrigerated dairy-free milk NotMilk and rapidly increased distribution to several thousand stores including Whole Foods and Costco.
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