Make Way For Popability In Produce, Unicorn Food & Vegetables For Dessert In The Year To Come
November 28, 2018 | 2 min to read
Los Alamitos, CA – Frieda’s Specialty Produce, known for spotting trends like plant-based protein and turmeric, has released their predictions for 2019 to help retailers make room for what’s hot.
Frieda’s trendologists have had a high rate of success when predicting trends. “We are in the fields with our farmers and in the kitchens with our chefs,” according to Cindy Sherman, Director of Marketing & Innovation, “Fads become trends when they resonate with consumers beyond their 15 minutes of fame. We overlay consumer sentiment to predict what will really stick.”
- Popability – Bite size has been trending, from candy to crackers. Now it’s hit produce well beyond berries. Including teeny tiny tomatoes, baby brussels sprouts, cape gooseberries and our line of Frieda’s kumquats, mandarinquats and limequats. Pop and enjoy!
- Unicorn kissed cooking- The unicorn craze has made eating by color even hotter and produce is front and center, a source of natural color. Freshly juiced turmeric smoothies, baked goods with persimmon glaze, roasted rainbow carrots and curry with Friedas Stokes Purple ®sweet potatoes and greens. Eat the rainbow.
- Produce as the “protein”- Consumers putting hearty, nutrient-dense vegetables at the center of the plate, making them the star of the meal. In fact, meat has become the garnish–think shaved beef jerky on top of ramen. Try veggie ceviche, staring beets and jicama, not seafood. Jackfruit serves as the “protein” in tacos.
- Vegetables for dessert – Move over chocolate and apples, vegetables are ready to take center stage when it comes to desserts. Think avocado or corn ice cream. Our Thanksgiving tables featured butternut squash tarte Tatin and Stokes Purple® sweet potato pie. Yum!
- The dragon awakens- Dragonfruit is on fire. Predicted for 2018, it’s become a staple in fruit salads with merchandising in fresh-cut. We’re seeing it in beverages too! Varietals are multiplying–red, white and yellow — all sun kissed with freckles. What’s next in tropical? Watch for guanabana.
About Frieda’s Inc.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce and Friedas.com. Inspire. Taste. Love.
Source: Frieda’s Inc.