Less than a month after rumors began that Beyond Meat might decide to go public, the California plant-based powerhouse has put its chips on the table and filed for an IPO .

In documents filed Friday, the company said it had applied to list its common stock on the Nasdaq under the symbol "BYND," with an initial offering size of $100 million. This dollar amount is a placeholder and likely to change. They've also announced that they've appointed Ned Segal, Twitter's chief financial officer, and Kathy Waller, who has the same role at the Coca Cola Company, to join its board.

Beyond Meat has received a lot of love and attention in the media since its founding in 2009, helped by backers that include Microsoft Corp. co-founder Bill Gates, Tyson Foods, and Leonardo DiCaprio. Not the most obvious set of bedfellows.

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