Wholesale Produce Supply’s Brand Launches New Product Featuring Plant Protein

Minneapolis, Minn. – Wholesale Produce Supply, one of the largest wholesale distributors of fresh produce in the Upper Midwest, launches a new line of plant-based protein veggie bowls under the Nora and Ashley brand. The new globally inspired flavors are on trend and include: Mediterranean, Tuscan, Southwest, and Sriracha. Each flavor pairs with a different plant-based protein to bring added nutritional value to the bowls. Bowls contain a spice sachet and one of the following plant proteins: chickpeas, black beans, or red kidney beans.

Wholesale Produce Supply partnered with culinary professionals to create the new flavor profiles for the plant-based protein veggie bowls. “We found that consumers are seeking out good flavor, high protein, and convenience,” said Reed Sibet, vice president of sales and marketing at Wholesale Produce Supply. “We created these veggie bowls with a flavorful punch to continue to stay on top of the flavor trend.” 

In addition to launching the new veggie bowls, the brand has created new packaging for the seasoned veggie plates. “We’ve seen great success of the brand and expanded assortment.” said Sibet.  “There’s a need now to create clearer differentiation for consumers between the Original Plates, Seasoned Pates, and Veggie Bowls. The new packaging looks sharp and allows us to highlight the freshness of our vegetable noodles and vegetable rices.”  

Nora and Ashley veggie bowls and plates can currently be found in fine retailers in the Midwest. 

The Nora and Ashley’s brand has three main focuses: always made locally, giving back to the community and bringing fresh, convenient and nutritious products to Midwest consumers. For every package sold, Nora and Ashley’s will make a donation to local hunger-related charities in the communities where its products are sold. 

Nora and Ashley’s products are locally made, locally grown when in season, and always give back to the community. The Nora and Ashley’s line of veggie plates includes five classic unseasoned vegetable noodles and vegetable rices, four seasoned vegetable noodle and vegetable rice plates, and now four new plant-based protein veggie bowls.  More information on the brand and products can be found on the Nora and Ashley’s website: http://noraandashleys.com/

About Wholesale Produce Supply

Since 1964, Wholesale Produce Supply has been one of the largest distributors of fresh produce in the Midwest. Wholesale specializes in tomatoes, potatoes and onions, as well as a wide variety of fresh cut fruits and vegetables.

Source: Wholesale Produce Supply