Pete’s Living Greens Names Brian Cook Company President

CARPINTERIA, CA – Pete’s Living Greens, a leading grower of hydroponically greenhouse grown lettuce and leafy greens, announced Brian Cook as its new president.

“I feel very blessed and excited about this new opportunity. I hold our Board members in high regard, so to get the nod from them was very humbling,” Brian shares about the appointment. “We have a wonderful team dedicated to giving consumers what they want. Pair that with great partners in the sales channels we serve, and the future is bright for us all.”

Brian has served as interim-President since October, improving both top-and bottom-line results while helping the company to execute its massive rebrand.  Brian joined the team as Vice President of Sales in February, 2016 and has moved up quickly in the organization given his major accomplishments in strengthening company relationships and increasing sales across channels.

“The future of Pete’s Living Greens looks very promising with Brian at the helm.  His passion for the business, the brand and innovation permeate everything he does.  Having worked with Brian both as a member of the Board and Pete’s Living Greens team member, I’ve really seen Brian step up and prove his leadership skills, and I can’t wait to see Brian take the company and brand to the next level, “Pete Overgaag, Vice President of Innovation and corporate Strategy, commented.

Prior to joining Pete’s Living Greens, Brian served as Director of Sales & Marketing at San Miguel Produce and has over 19 year experience in sales and management roles, retail merchandising and other various produce-related positions.

About Pete’s Living Greens

Founded in 1970 under the name Hollandia Produce, Pete’s Living Greens is the California-based, employee-owned and operated leader in hydroponically grown living greens, using up to 85% less water and 70% less land than traditional growers. Every vegetable from Pete’s Living Greens is grown in state-of-the-art greenhouses where light, temperature, humidity and nutrients are controlled, which increases crop yields and allows for year-round availability.  Best known for its line of Living Butter Lettuce, Pete’s Living Greens offers consumers the highest-quality produce possible with their roots still intact, allowing consumers to enjoy long lasting farm-fresh flavor right from the store. All of Pete’s Living Greens products are sustainably grown without the use of GMOs and the brand’s award-winning signature clear clamshell that acts as a mini-greenhouse to reduce damage, shrinkage and contaminants is 100% recyclable.

Source: Pete’s Living Greens