Atalanta Introduces New Retail Merchandising Programs To Connect With Consumers

Elizabeth, NJ—At the Summer Fancy Food Show, Atalanta will launch three new retail merchandising programs designed to engage customers at the store level and connect with the community on social media. The Fancy Food Show, the largest specialty food industry trade event in North America, will take place June 30 – July 2 in New York City’s Javits Center. Atalanta Booth #2340 will showcase these new merchandising initiatives throughout the show.

These programs were carefully developed to allow Atalanta’s partners to engage with their customers and collaborate with their brands and suppliers. Turnkey kits will help these prestigious and revered products from around the world gain more brand recognition in the US market. The promotions highlight BEEMSTER cheeses from Holland, MIFROMA Fondue Express from Switzerland, and PIAVE cheeses from Italy.

“We have such wonderful partnerships with our suppliers. Together we research and develop creative campaigns that will engage retailers and customers alike.” says Marissa DeMaio, Director of Marketing at Atalanta. “Our goal is to create interest and education around delicious product from our key brands.”

The following promotions will be fully merchandised at Atalanta Booth #2340 during the Fancy Food Show. They will be available to retailers starting in July 2018.

BEEMSTER® Go Dutch Promotion was created to empower deli managers and field merchandisers to engage with their customers. The Go Dutch merchandising kit includes a cleverly designed recipe booklet and pairing cards, perfect for handing out at demos to educate customers. A wire-frame display comes with cards that provide flavor profiles for the nine BEEMSTER Premium Cheeses in the collection, plus aprons and fun Go Dutch pins. Retailers can participate in a display contest with a cash reward. BEEMSTER will also reach their consumers through social media, geo-targeting areas where this promotion is launched in-store, and enticing customers with giveaways.

MIFROMA How Do You Fondue? A twist on traditional fondue, MIFROMA introduces Fondue Express, made with authentic mountain cheese from Switzerland. Individual servings can be prepared in just two minutes. Atalanta marketing developed a series of quirky short commercials focusing on great ways to enjoy this fondue: for convenient lunch, girls’ night in, date night and more. The shorts will be available to participating retailers to use in-store and on social media. Atalanta and MIFROMA will also launch the video campaign on their social media platforms.

Perfectly PIAVE focuses on consumer awareness and product knowledge of the artisanal cheese. This turnkey kit provides a customer giveaway of a PIAVE branded grater, recipe booklets, a counter card and a branded apron for deli managers. This program will also support retailers’ options on advertising contributions, a display contest, or coupon redemption. PIAVE is a PDO cheese offered in five different age profiles ranging from fresh to extra aged. Each PIAVE cheese is crafted with milk from Bruna Alpina, Pezzata Rossa and other local cows that graze on the mountain pastures of the magnificent Dolomites.

Source: Atalanta Corporation