GLOBALMEX’s Magic Sun Expands Greenhouse Capacities
June 18, 2018 | 2 min to read
Richmond, VA – GLOBALMEX International, Inc., a leader in hydroponic growing in Mexico, announced expansions in four greenhouses, and new acreage committed to Magic Sun brand grape tomatoes, organic Tomatoes on the Vine (TOV), and organic Beefsteak tomatoes.
The Magic Sun senior management team and its grower group regularly review the performance of its varietal mix and the overall trends in the consumer marketplace. After their analysis and assessment, decisions were made to adjust the mix and expand production into varieties that are increasing in popularity. “Organic produce continues to grow as a category and our retail and distributor partners are looking for a longer marketing window and more varieties in the program. As growers, we have to make decisions on our overall manifest and adjust to support our partners’ needs,” said Alejandro Santander, Vice President of Sales and Operations.
The expansion in their greenhouses will enable Magic Sun to provide a year – round supply of organic TOVs, and introduce an organic Beefsteak, one of the best-selling varieties in the category. Its market research and account reviews with retailers showed a growing interest in popular snacking tomatoes, which are being promoted as fun, convenient, and healthy options for busy families. As part of the expansion plans, Magic Sun is planting over 15 acres of grape tomatoes that will be available for harvest starting in September.
Magic Sun’s high-tech approach to greenhouse growing and its relationship with CEICKOR University gives it an opportunity to invest in varietal development and experimental acreage. For the upcoming season, CEICKOR will add acreage to its greenhouse in Queretaro, Mexico, that will concentrate on new varieties and enhancing growing practices in the unique university and operational greenhouse setting.
“We know that the tomato category is a top revenue driver for retailers. By continuing to work with our partners in offering the most popular varieties and attractive andconvenient packaging, we are able to develop customized programs to help our partnerscontinue the positive trend,” stated Anthony Otto, Magic Sun Sales Manager. To support new varieties and programs, Otto indicated new packaging has been developed for conventional and organic tomatoes in clam shells, mesh bags, poly bags and shipper boxes.
Magic Sun will be exhibiting at Booth #1536 at the UNITED Fresh/MKT EXPO in Chicago, IL on June 26 and 27.
About Globalmex and Magic Sun (www.MagicSunFarms.com) 804-916-1591
Globalmex International, Inc. is a leading hydroponic tomato grower in Mexico with greenhouses covering over 160 acres of production. Going to market as Magic Sun, it offers a broad line of conventional and organic tomatoes that are sold year-round to distribution partners and retailers in North America. Magic Sun maintains its roots as a grower and now offers integrated produce programs including packing, shipping, marketing and merchandising. Magic Sun’s affiliation with CEICKOR University in Queretaro, Mexico provides the research facility for new varieties and developing enhanced growing protocols and technologies to maximize hydroponic greenhouse farming. All varieties are grown to strict Good Agricultural Practices (G.A.P.) to ensure the highest level of food quality standards, and organic varieties are certified by the United States Department of Agriculture (USDA).
Source: GLOBALMEX International, Inc.