Naturipe Celebrates National Strawberry Month With Peak Volumes

Salinas, Calif. – Naturipe Farms celebrates National Strawberry Month with strawberries in peak supply from California, now through summer and into fall, offering promotion opportunities at retail for the upcoming holidays.

“We are excited to be celebrating National Strawberry Month with record production for the month of May,” says Vinnie Lopes, Vice President of Sales – West Coast. “Santa Maria is looking strong and Watsonville is here with a bountiful supply available now and expected to thrive through mid-fall.”

“Naturipe is offering tools for retailers to promote the various peaks of seasons for strawberries,” says CarrieAnn Arias, Vice President of Marketing. “This is a great time to offer samples, build displays and promote larger pack sizes, as consumers ramp up their summer activities!”

With organic demand and purchasing on the rise, production has significantly increased over prior years for Naturipe. “Supplies are plentiful for both organic and conventional strawberries, with weekly promotable volumes available now,” says Lopes.

With this increase of promotable supply, Naturipe recommends that retailers upsize customer purchases by offering 2lb strawberry clamshells for Memorial Day, graduation parties and upcoming summer events.

About Naturipe Farms

Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.

Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.

Source: Naturipe Farms