Egg Producers Get Ready For Easter Demand With Help From Advertisers
March 28, 2018 | 1 min to read
ABINGDON, Va. — Dyeing eggs has long been synonymous with Easter, but over the years fewer and fewer get out the vinegar and food coloring to participate in this holiday tradition.
Why? Green Valley Poultry Farm Plant Manager Wes Shelton calls it “the invention of the plastic egg.”
And that — going from real to plastic — would have made Easter a less-important holiday than Thanksgiving and Christmas for the egg industry, said Dutt & Wagner company owner Lake Wagner.
“You still have some people who use eggs for coloring, but most of that is now with plastic eggs. It’s nowhere near what it used to be,” said Wagner, vice president of sales for Abingdon-based Dutt & Wagner, the sister company of the Green Valley Poultry Farm.
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