B&W Teams Up With Family Reach In Fight Against Cancer
March 9, 2018 | 2 min to read
Fellsmere, Florida—B&W Quality Growers, a leading grower, packer and shipper of distinctive baby leaves, is excited to announce a new partnership with Family Reach, a national nonprofit alleviating the financial burden of cancer. Throughout 2018, B&W retail bags of watercress, arugula and its new power 4™ blend will include a special Family Reach sticker. A donation will be made to Family Reach for every bag sold, helping them support more families fighting cancer.
“We believe we have a duty as a global organization to make a difference where we can,” says Mark DeLeo, CEO of B&W Quality Growers. “Family Reach’s mission is to provide families fighting cancer with basic human needs like nutritious food and home security resonated with us. We’re a family-centric organization that believes in giving back, and striving to not only do well corporately, but do the right thing socially.”
The likelihood of bankruptcy increases dramatically for families with a member battling cancer. From paying bills to putting food on the table, financial hardship is a common challenge on top of the cancer fight. Family Reach provides comprehensive financial support to families so that they don’t have to choose between treatment or food.
“We see many families lose their income because of a cancer diagnosis,” says Carla Tardif, CEO of Family Reach. “They wonder how they will buy groceries or pay the mortgage. This drastically affects a patient’s chances of beating cancer. We are so grateful to B&W for joining us in putting an end to this national crisis.”
Funding from B&W will ensure families fighting cancer have the resources they need to keep a roof over their heads, put food on the table and maintain safe transportation to and from treatment. Access to these everyday human needs is an essential part of cancer care and gives patients a fair shot at overcoming their diagnosis.
To learn more about Family Reach and our partnership, visit http://familyreach.org/bwqualitygrowers/.
About B&W Quality Growers
B&W Quality Growers is a 145-year-old grower and marketer of distinctive baby leaves like watercress, arugula and red kale. Their commitment to the highest quality baby greens results in the most delicious and nutritious foods available. B&W’s unmatched dedication to sustainability and community has driven their passion and success as an industry leader.
About Family Reach
Family Reach is a national organization alleviating the financial burden of cancer for patients and their families. Cancer cuts many household incomes in half as patients and caregivers put careers on hold during treatment. This loss of income forces families to make dangerous decisions – do they skip a chemo appointment to pay their mortgage? Through financial assistance and innovative financial interventions, we’re empowering families with the tools and knowledge they need to keep a roof over their heads and maintain access to treatment, ultimately increasing their loved one’s chances of survival. For more information visit www.familyreach.org.
Source: B&W Quality Growers