Market Basket Launches Website, Social Media Accounts
October 26, 2017 | 1 min to read
Marketing has changed since the advent of the World Wide Web. The thriving New England grocery chain Market Basket? Not so much.
Aside from that 2014 blip — a rather large, nearly company-crippling family feud that lasted for six weeks and forced boycotts and worker walkouts — the chain is an example of a multi-generational immigrant success story.
Now Market Basket has joined the internet for the first time, bringing with it professional accounts on popular social media websites like Twitter, Facebook and Instagram.
To read the rest of the story, please go to: MassLive.com
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