Target’s Nicollet Mall Store Makeover Gives Glimpse Into Plan To Retool Stores

A new, red bull’s-eye prominently marks the spot on Nicollet Mall where Target’s efforts to retool its stores for the digital age are on full display.

Inside the buzzing store next to the retailer’s headquarters, the company has redesigned and upgraded everything from the fitting rooms to the online pickup counter and the grocery department.

“This is the most ambitious redesign in my 22 years at Target,” said Joe Perdew, who leads Target’s store design team that includes 170 architects, engineers, interior design and fixtures specialists.

The old vinyl tile flooring has been replaced by more modern, polished concrete. The corners of aisles are curved to be more inviting. The mannequins now look more like, well, real people and represent sizes that range from 4 to 22.

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