Blue Moose Of Boulder Appoints Victoria Hartman As President

BOULDER, Colo. — Blue Moose of Boulder, a leading manufacturer of better-for-you snacks, announced today the appointment of Victoria Hartman as its President. Hartman will be responsible for leading Blue Moose's commercial efforts as the company continues its rapid expansion.

Hartman brings more than 25 years of sales experience in the natural and organic product industry with specific expertise in driving brand growth, increasing revenue and expanding market share. She joins Blue Moose from leading national food broker Alliance Sales & Marketing where she led the company's westward expansion, ran a strategic division of the company offering a comprehensive brand management solution to start-up brands with high growth potential and directed the management of Alliance's natural channel organization.

Prior to Alliance, Hartman held various senior commercial leadership positions with companies such as Madhava Natural Sweeteners, Rudi's Organic Bakery, Horizon Organic Dairy and Celestial Seasonings.

"Victoria is a proven leader that has excelled in successfully building small businesses," said Ed Shirley, Non-Executive Chairman of Blue Moose of Boulder. "She will play a pivotal role in our future success and we're confident that her unique experience, ambition and reputation will be a great addition to Blue Moose of Boulder.  We look forward to her helping the company expand and grow its business across the U.S."

"I have seen first-hand Blue Moose's success in expanding its presence with leading retailers and attracting customers," said Hartman. "There is a great team in place and I look forward to driving Blue Moose's sales and marketing initiatives while building a national footprint."

Hartman lives with her family in Denver, Colorado.  She is a frequent speaker in the natural products industry and a previous Board Member of Naturally Boulder, a trade group that nurtures community, leadership and innovation in the Coloradonatural products industry.

About Blue Moose of Boulder

Blue Moose of Boulder is an innovative and fast growing hummus, dips and spreads company from Boulder, Colorado. Blue Moose of Boulder is dedicated to producing real flavor with tasty all-natural ingredients in its hand-crafted, preservative-free products.  Blue Moose of Boulder is on a mission to make snacking better and has produced many award-winning dips and spreads. Blue Moose of Boulder believes that with food, as in life, what you put in is what you get out, and good for you isn't good enough, it's got to taste and be great too. Additional information can be found at www.bluemooseofboulder.com.  We can also be contacted at customercare@bluemooseofboulder.com.

Source: Blue Moose of Boulder