Marley Spoon Launches 'Affordable Meal Kit' Dinnerly
July 13, 2017 | 1 min to read
Given that Blue Apron hasn’t exactly hit it out of the IPO park, you be forgiven for thinking that the meal kit market has gotten a little overripe. However, it appears that companies in the space aren’t out of fresh ideas just yet with news that Marley Spoon, a startup that originally hails from Berlin but has since made its focus the U.S., is launching what it claims to be the “first affordable meal kit” offering.
Entirely separate from its premium brand ‘Martha & Marley Spoon’ (which is a partnership between household name Martha Stewart and Marley Spoon), the newly launched Dinnerlypromises to work out at $5 per serving.
That’s roughly half the average headline price of other meal kits, including HelloFresh, Blue Apron, and Marley Spoon itself, but unlike the aforementioned, the price doesn’t include shipping. That said, Dinnerly is definitely still cheaper and undoubtedly targeted at a more mass market audience.
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