Restaurants Find Mobile Apps Are Key As More People Use Delivery Service
July 7, 2017 | 1 min to read
Convenience is a growing consideration for diners deciding where and what to have for dinner, a trend that is spurring restaurants to build or improve their mobile apps, experts say.
Data compiled by research firm The NPD Group found half of consumers who choose delivery do it because they don’t want to leave home. Other top answers were it’s “easier” or “quicker” than cooking.
The NPD Group said the use of mobile apps, text messages and the internet to order food from a restaurant or other food service provider climbed 18% in March from the previous year. Half of those orders were dinner orders made in the evening. People under the age of 35 and those with higher household incomes are “above-average users of digital ordering,” the organization said.
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