Sunripe Certified Brands Hires Paul Hoker As New CFO

PALMETTO, FL – Sunripe™ Certified Brands is proud to announce the hire of fresh produce veteran, Paul Hoker, as its new CFO. Paul’s vast experience in the tomato business and commitment to Sunripe Certified Brands’ values makes him the perfect addition to the team. 

Paul’s passion for fresh produce began as a child, and after earning his CPA and Master’s in Accounting Information Systems and working for a big accounting firm, he was able to land a role with Lipman Produce as their Controller. A go-getter and active learner, Paul made it a point to get into the fields and learn the business beyond the books because of his curiosity and commitment to the industry. 

“We’re thrilled to have found Paul, who personally embodies the values of Sunripe Certified Brands,” said Jon Esformes, CEO of Sunripe Certified Brands. “This position has been vacant for the last few years because we’ve been waiting for someone like Paul to join arms with us in continuing to live out the mission of our company.” 

“I first met Jon and Billy along with farming savant Miguel in Costa Rica at our mutual friend’s wedding. Seeing the guileless, fun interaction amongst their leadership left a lasting impression on me,” said Paul Hoker, CFO for Sunripe Certified Brands. “Their team clearly understands what it means to not only have fun and treat one another like family, but also to deliver on the highest standard of quality – they put their money where their mouth is.” 

Paul brings more than 12 years to the industry with experience in financial planning and reporting, acquisition strategy, financial modeling, forecasting, budgeting, and leadership. 

“After seeing more closely Sunripe Certified Brand’s intense commitment to people and product, I realize this enormous opportunity I have to use my talents to contribute to this team,” added Hoker. 

About Sunripe™ Certified Brands

Based in Palmetto, Florida, fourth generation family owned Sunripe Certified Brands (U.S.), also Vitanova Fresh Produce S. de R.L. de C.V. in Mexico, provides customers with a high-quality and year-round supply of farm fresh fruits and vegetables to retailers, wholesalers and foodservice distributors. With growing operations and strategic partnerships on both the East and West coasts of the United States and Mexico, Sunripe Certified Brands plants and harvests to provide its wide range of customers not only a high quality product, but one that is trusted 365 days of the year. For more information about Sunripe Certified Brands, please visithttp://www.sunripecertified.com.

Source: Sunripe™ Certified Brands