Dole Introduces Chopped Caesar Salad Kit

MONTEREY, Calif. – Dole, the #1 salad kit brand, responds to consumer demand by introducing a new salad kit that brings together two of the most popular salad kit combinations – Caesar and chopped.  Caesar remains America’s #1 salad kit flavor, and DOLE® Chopped Salad Kits continue to have strong acceptance into household meal occasions.      

The new DOLE Chopped Caesar Salad Kit delivers layers of craveable crunch and flavor that define Dole’s leading restaurant-style chopped salads, while providing a new twist on a family favorite. Dole is redefining a traditional Caesar with a unique and craveable salad experience – Crispy Quinoa, Crumbled Garlic Bread Crouton Crumbles, Ground Black Pepper, Shredded Parmesan Cheese, bite-sized Romaine and Dole’s Signature Caesar Dressing.

“As a leading salad kit brand, Dole is pleased to introduce a new salad kit developed specifically to meet consumers’ salad kit preferences for Caesar and chopped salads,” explained Barbara Dan, Dole’s senior VP of innovation. “One of the top-performing new products in Dole’s consumer taste tests, the DOLE Chopped Caesar Salad Kit redefines a family favorite into a craveable chopped salad that delivers layers of Caesar flavor and crunch in every bite.”

This new salad kit arrives in supermarkets nationwide by mid-August, in time for late-summer entertaining and meal-planning, for the suggested retail price of $3.99. It offers retail produce managers the opportunity to expand their already-popular DOLE Chopped Salad Kit set. The DOLE Chopped Caesar Salad Kit joins Dole’s seven other popular chopped salad kits and is available in the refrigerated packaged salad section adjacent to salads.

Dole is the leading chopped salad kit brand with the #1 selling chopped salad kit, DOLE® Sunflower Crunch Kit, and has been a key contributor to growing the chopped salad kit segment to $500 million since its introduction. This new salad kit joins Dole’s other popular Caesar offerings.

The DOLE Chopped Caesar Salad Kit is a United Fresh 2017 Fresh Innovation Awardfinalist in the Best New Vegetable Product category.  Voting occurs during the United Fresh Conference, June 14-15, in Chicago.  A second Dole new product introduced this year, DOLE®GO Berries!TM, is a finalist in the Best New Packaging category.

For more information on Dole’s entire packaged salad line, go to www.dole.com, or visit us at www.facebook.com/Dole.

About Dole Food Company, Inc.  

Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, visit www.dole.com or follow us on Facebook at www.facebook.com/dole.

Source: Dole Food Company, Inc.