The New Winn-Dixie In South Tampa Doesn’t Look Like A Winn-Dixie, And That’s By Design

The recently remodeled Winn-Dixie store in South Tampa hardly looks like a Winn-Dixie at all.

That's on purpose, said Southeastern Grocers CEO Ian McLeod.

It has been about 18 months since McLeod, a Scottish businessman whose experience includes running retail stores in Europe and Australia, took over the ailing Winn-Dixie and Bi-Lo brands. Since then, he has decided that one standard Winn-Dixie store format just doesn't work for every type of shopper he wants Winn-Dixie to attract.

So he came up with five.

"In the past, Winn-Dixie wasn't known for its cleanliness or quality," said McLeod, who added that he spent the first months on the job working to improve those areas. "The biggest difference in the U.S. compared to other countries is the diversity. There's such a large spread between income levels, tastes and ethnicities. We can't reach them all in one way."

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