IFCO Launches New 'Let's Eat' Global Brand Campaign

Orlando, Florida – IFCO, the leading global provider of reusable packaging solutions for fresh products, and a Brambles Group company, recently launched a new global branding campaign that reflects the company’s mission and communicates its value and vision to customers and consumers.

“We are committed to providing our customers with efficient and sustainable fresh food packaging solutions,” said IFCO North America President, Daniel Walsh.  “But we are also part of something much bigger.  Together with our retailer and grower partners, we positively impact the lives of billions of consumers around the globe and help make the world a better place at the same time.”

By adopting the tagline, “A better supply chain serves us all. Let’s eat.” the company is inviting everyone to join the effort to bring fresher, high quality food to tables around the world.  The campaign reflects the collaboration and human connection it takes to provide consumers with fresh, high quality food – and to do so in a responsible way that helps solve some of the society’s most pressing issues.  For instance, IFCO’s shared and reusable assets:

• Are an important part of the drive for a global circular economy and a zero waste supply chain for the fast-moving consumer goods sector
   
• Help reduce food waste and greenhouse gas emissions by protecting and keeping food fresh longer – reducing the amount of food that ends up in landfills
   
• Use less water and energy than one-way packaging

IFCO’s “A better supply chain serves us all. Let’s eat.”  campaign was developed in collaboration with IFCO’s retailer and grower customers, who understand the efficiency, cost-savings and sustainable benefits IFCO RPCs provide.

 Additional information

IFCO is the leading global provider of reusable packaging solutions for fresh foods, serving customers in 50+ countries. IFCO operates a pool of over 270 million Reusable Plastic Containers (RPCs) globally, which are used for over 1.4 billion shipments of fresh fruits and vegetables, meat, poultry, seafood, eggs, bread, and other items from suppliers to grocery retailers every year. IFCO RPCs ensure a better fresh food supply chain by protecting freshness and quality and lowering costs, food waste and environmental impact compared to single-use packaging. IFCO is a Brambles Company. www.ifco.com.

Source: IFCO