Julia Child said, “A party without cake is just a meeting.”

Indeed, a slice of baked batter topped with frosting is a requisite piece of any celebration, from a birthday bash to an office occasion.

Grocers are keen to be part of America’s parties. Many are investing in their in-store bakeries, both as a way to appear fresh in the eyes of consumers and as a means to keep you in their aisles. Buying a cake from a baker instead of a cooler case adds value to the shopping experience.

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