This Company Wants To Bring Heritage Chicken To The Masses

Jesse Solomon believes heritage breeds are the future of chicken production.

“The motivation of Big Ag is to feed the largest number of people at the lowest cost [and] it has led to cheap meat that is bland and tasteless,” he explains. “We want to show people that it’s possible to have an alternative source of meat production that is good for the chickens, good for the farmers, and good for consumers.”

Solomon launched Emmer & Co. in 2015 with the goal of changing the commercial poultry industry.

At first blush, the Seattle startup follows the same model used in almost all commercial poultry production: Farmers sign a contract to “grow” the chickens—the industry term for raising poultry—earning a fee for each flock while the company owns the chickens and manages all aspects of the supply chain from processing and distribution to sales and marketing.

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