Online Summer Initiative By The National Shrimp Council Showcases Unique Grilled Shrimp Recipes

McLEAN, Va. – With summer still going strong, the National Fisheries Institute’s Shrimp Council is focusing its efforts on positioning shrimp as a versatile, go-to dish for the season. Through a partnership with three well-followed online influencers – Damn Delicious, Cooking Classy and The Little Kitchen – and popular household brand Reynolds Wrap®, the Council aims to encourage consumers to get creative when it comes to preparing shrimp. And, this time of year, that means grilling.

From perfectly seasoned shrimp threaded on a skewer to foil packets filled with shrimp and veggies, the bloggers have turned to inventive grilling methods in coming up with unique recipes that should help keep shrimp top of mind with consumers.

The recipe lineup features:

–       Shrimp Boil Kabobs by Damn Delicious
–       Sriracha Lime Grilled Shrimp by The Little Kitchen
–       Shrimp Boil Packets by Cooking Classy

The Summer of Shrimp

“Shrimp lovers everywhere already know how tasty and easy to prepare America’s favorite protein is. Now we want to encourage restaurant-goers and home cooks alike to think outside the box when it comes to the endless amount of flavor combinations and preparation methods that are possible with shrimp, especially during the summer,” said Judy Dashiell, Senior Vice President with NFI. “By tapping into the culinary creativity of the Shrimp Council’s blogger ambassadors, we have new opportunities to inspire consumers and persuade them to reach for shrimp, whether they’re cooking at home or ordering from a menu.”

To further amplify these messages and generate online conversations, the bloggers’ posts have been pushed out via Reynolds’ e-newsletters and shared on various social media channels, reaching more than 20 million people thus far.

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About the NFI Shrimp Council

The mission of the NFI Shrimp Council is to promote shrimp as a nutritious and delicious protein. Council members source sustainable shrimp from around the globe for Americans to enjoy at home and in restaurants.

The NFI Shrimp Council Members
Censea, Devi Seafood, Eastern Fish Company, Great American Seafood Import Co., H&N Group, High Liner Foods, King & Prince Seafood, Liberty Seafood, Mazzetta Company, Rich Products Corporation, Sea Port Products.

Associate Members of the NFI Shrimp Council

Apex Frozen Foods Pvt Ltd., Crystal Cove Seafood Corp., Devi Seafoods Ltd. India, DoRan Seafood, Fortune Fish & Gourmet, Harvest Meat Company Inc., Los Angeles Cold Storage, Nekkanti Sea Foods Ltd., Okeanos/Pakfood Public Company Limited, Pescainde Pvt Ltd., Preferred Freezer Services, PT., Bahari Makmur Sejati, PT., Bumi Menara Internusa, PT., Fresh on Time Seafood, PT., Mega Marine Pride, PT., Surya Alam Tunggal, Rod International, Seajoy Seafood Corp., Siam Canadian Foods Co., Ltd.

About Reynolds Consumer Products

Reynolds Consumer Products provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil and Reynolds® brand aluminum bakeware, parchment paper, oven bags, slow cooker liners, and baking cups. For more information, visit http://www.ReynoldsKitchens.com.

Source: NFI Shrimp Council