Royal FloraHolland Turns Over €4.6B In Flowers And Plants In 2015

Royal FloraHolland turned over more than €4.6 billion in flower and plant sales in 2015. Turnover has risen by 1.4 percent compared to 2014. 

Royal FloraHolland's results over 2015 come to €12 million after tax. This was €9.6 million the previous year. Lucas Vos, CEO Royal FloraHolland, says: "People continue to enjoy beautiful flowers and stylish plants in their homes, gardens or on their balconies which is why, in general, our growers and their customers can look back on a great year." 

More direct trade

Although there are differences per product, growers on average received 0.9 percent higher prices for their flowers and plants than the year before. Roses, tulips and chrysanthemums scored well in 2015, as did orchids and hydrangeas. Royal FloraHolland last year sold less through the auction clock, meaning that turnover fell by one percent; whereas turnover from direct sales between growers and traders rose by 3.8 percent.

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